A Campaign with Cultural Edge

For Zalando, I art directed the We are Next campaign celebrating the next generation of creative talent – featuring the children of world-renowned actors, musicians, and artists. Shot by Helena Christensen, the cast included Mingus Reedus (son of Helena Christensen & actor Norman Reedus) and Walter Skarsgård (son of actor Stellan Skarsgård), among others.

I led the creative development across every touchpoint – from the digital campaign site and social media assets to toolkit, print, and outdoor. The campaign fused high-fashion storytelling with cultural relevance, delivering a sense of exclusivity while engaging a broad international audience.