Udvalgte cases til Weekendavisen
Arkitekturhovedstad - Politiken tillæg
Every year, thousands of volunteers transform an empty field in Roskilde into Denmark’s fourth-largest city. For the Dickies brand, we turned this into a celebration of craft, resilience, and community – values at the core of the brand.
Copenhagen International Fashion Fair
Every year, thousands of volunteers transform an empty field in Roskilde into Denmark’s fourth-largest city. For the Dickies brand, we turned this into a celebration of craft, resilience, and community – values at the core of the brand.
Copenhagen Coaching Center
Every year, thousands of volunteers transform an empty field in Roskilde into Denmark’s fourth-largest city. For the Dickies brand, we turned this into a celebration of craft, resilience, and community – values at the core of the brand.
Dickies x Roskilde Festival
Hvert år forvandler tusindvis af frivillige en tom mark i Roskilde til hvad der svarer til Danmarks fjerdestørste by. I denne kampagne bragte vi Dickies’ 100 år gamle workwear-arv til live for en ny generation - gennem fortællingen om de frivillige, der bygger festivalen fra bunden.
Jeg pitchede idéen, og sammen med et håndplukket hold, ledte vi produktionen fra start til slut. Fra koncept og on-site art direction til postproduktion, foldede vi historien ud på tværs af film, foto, sociale medier, print og outdoor.
Kampagnen fulgte tømrere, stage crews, elektrikere og de kreative kræfter i Dream City - og viste, at når mennesker bygger sammen, opstår der noget større end dem selv.
Collage
Personlige eksperimenter med digitale collager.
Levi’s
Every year, thousands of volunteers transform an empty field in Roskilde into Denmark’s fourth-largest city. For the Dickies brand, we turned this into a celebration of craft, resilience, and community – values at the core of the brand.
CPH OPEN
Art direction af illustrationskoncept for eventet CPH OPEN, i samarbejde med den amerikanske illustrator og kunstner Nathaniel Russell.
