A project for one of the oldest names in high-end fittings — a century-old brand at the very top end of the market — exploring how an established house could extend its world using generative tools.

Working from a set of TONI's existing product renderings, I set a direction that recontextualised them, building a new visual universe around the products rather than replacing them. The result is a hybrid of the real and the imagined: the products stay true to themselves, while the world around them opens up.

The work ran as part of the brand's paid campaigns — anchored throughout in its heritage, values and visual language, using new tools to extend what's already there, with respect for what makes it authentic.