Runway NYC
Art direction for an AI pioneer
Runway was the first platform to bring AI video to the world — and still one of the leaders today. They brought me on to art direct a wide range of visual styles across photography and typography, because of my ability move fluidly across aesthetics.
Additionally, I worked closely with the Runway team to shape the creative direction for video.
Dickies x Roskilde Festival 2025
Making Music Happen
Every year, thousands of volunteers transform an empty field in Roskilde into Denmark’s fourth-largest city. For the Dickies brand, we turned this into a celebration of craft, resilience, and community – values at the core of the brand.
From concept development — which I created and pitched — to on-site art direction, team curation, post-production, I led the creative process that brought the story to life across film, photography, social, print, and outdoor. This was one of three main campaigns that i developed for the brand.
Following carpenters, stage crews, electricians, and the DIY innovators of Dream City, the campaign captured the pride and skill behind the scenes – proving that when people create together, they create something bigger than themselves.
Zalando
A Campaign with Cultural Edge
For Zalando, I art directed the We are Next campaign celebrating the next generation of creative talent – featuring the children of world-renowned actors, musicians, and artists. Shot by Helena Christensen, the cast included Mingus Reedus (son of Helena Christensen & actor Norman Reedus) and Walter Skarsgård (son of actor Stellan Skarsgård), among others.
I led the creative development across every touchpoint – from the digital campaign site and social media assets to toolkit, print, and outdoor. The campaign fused high-fashion storytelling with cultural relevance, delivering a sense of exclusivity while engaging a broad international audience.
Agency: PRD
Rudolph Care
A Nordic skincare staple
I created the visual identity, packaging design, POS concepts, and campaign work for Rudolph Care in its inception. What began as a niche organic beauty brand has grown into one of Scandinavia’s most recognisable names – now expanding internationally.
The design has stood the test of time – remaining as relevant and distinctive today as when it launched, proving that when branding is rooted in strong ideas and aesthetic integrity, it lasts.
Dickies Baka D’ Busk
Reframing a century-old icon for a new cultural audience
Connecting the iconic American workwear brand with Copenhagen’s hyped plant-based bistro, Baka D’ Busk, the Spring ‘24 campaign reimagined Dickies in a fresh cultural context.
From concept to on-site art direction, team curation, and post-production, we created film, photography, social, and in-store touchpoints that told authentic stories of the people, the energy, and the DIY spirit shared by both the restaurant and the brand.
